Privacy policy

Last updated: June 29, 2026

Vastora Bridal respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose and protect your information when you visit our website, create an account, place an order, contact us or otherwise interact with our store.

In this policy, “Vastora Bridal,” “we,” “us” and “our” refer to the operator of the Vastora Bridal online store. “You” and “your” refer to customers, website visitors and other individuals whose personal information we process.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with our store.

Information You Provide Directly

We may collect information that you provide when you:

  • Place an order
  • Create or manage a customer account
  • Subscribe to emails or text messages
  • Contact customer support
  • Submit a return or refund request
  • Leave a product review
  • Enter a promotion, survey or giveaway
  • Request information about a custom or made-to-order dress
  • Book a consultation or fitting, where available

This information may include:

  • Full name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Account login information
  • Order and purchase history
  • Dress size, measurements and fitting preferences
  • Wedding or event date
  • Product preferences
  • Messages sent to customer support
  • Reviews, photographs or other content you submit
  • Marketing preferences
  • Return and refund information

Payment Information

When you make a purchase, payment information is processed by Shopify and our selected payment service providers.

Depending on the payment method used, this may include your:

  • Cardholder name
  • Payment card details
  • Billing address
  • Bank or digital wallet information
  • Payment authorization details
  • Transaction status

Vastora Bridal does not normally receive or store your full payment-card number. Payment details are handled by secure third-party payment processors according to their own privacy and security practices.

Information Collected Automatically

When you browse our website, certain information may be collected automatically through cookies, pixels, log files and similar technologies.

This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Device identifiers
  • Language and regional settings
  • Referring website
  • Pages viewed
  • Products viewed or added to your cart
  • Search activity
  • Date and time of visits
  • Session duration
  • Checkout activity
  • Interaction with advertisements and emails
  • Approximate location derived from your IP address

This information helps us operate the website, understand customer behavior, prevent fraud and improve our services.

Information Received from Third Parties

We may receive information from third parties that provide services to us, including:

  • Shopify
  • Payment processors
  • Shipping and delivery providers
  • Fraud-prevention providers
  • Analytics providers
  • Advertising platforms
  • Social media platforms
  • Email and SMS marketing providers
  • Customer-service applications
  • Product-review platforms
  • Store applications and integrations

For example, if you interact with an advertisement for Vastora Bridal on a social media platform, we may receive information about that interaction.

2. How We Use Your Information

We may use personal information for the following purposes:

Processing Orders

We use your information to:

  • Confirm and process purchases
  • Collect and verify payment
  • Prepare and ship orders
  • Provide order and delivery updates
  • Manage cancellations, exchanges, returns and refunds
  • Communicate about product availability or order issues
  • Fulfil custom or made-to-order requests

Customer Accounts and Support

We may use your information to:

  • Create and maintain your customer account
  • Authenticate account access
  • Display order history
  • Respond to questions and complaints
  • Provide sizing, product or fitting assistance
  • Investigate delivery or payment issues
  • Maintain records of customer interactions

Personalization and Store Improvement

We may use browsing and purchase information to:

  • Remember your preferences
  • Recommend products
  • Improve website navigation
  • Analyze store performance
  • Understand which products and pages are most popular
  • Test new website features
  • Improve our products, services and customer experience

Marketing and Advertising

Where permitted by law, we may use your information to:

  • Send promotional emails or text messages
  • Inform you about new collections, offers and events
  • Display personalized advertisements
  • Measure the effectiveness of advertising campaigns
  • Create audiences for advertising platforms
  • Remind you about products left in your shopping cart

You may unsubscribe from marketing emails by using the unsubscribe link included in each message.

You may opt out of marketing text messages by replying STOP, where supported.

Even after opting out of marketing, you may continue to receive non-promotional messages related to your orders, account or customer-service requests.

Security and Fraud Prevention

We may use personal information to:

  • Detect suspicious transactions
  • Prevent fraud and payment abuse
  • Protect customer accounts
  • Enforce our store policies
  • Identify technical or security threats
  • Investigate unauthorized use of our website
  • Protect the rights, safety and property of our customers and business

Legal and Regulatory Purposes

We may process information to:

  • Comply with applicable laws
  • Maintain tax and accounting records
  • Respond to lawful requests from authorities
  • Establish, exercise or defend legal claims
  • Enforce our Terms of Service
  • Meet consumer-protection obligations

3. Legal Bases for Processing

Where applicable data-protection laws require a legal basis, we may process personal information on the following grounds:

Performance of a Contract

We process information where necessary to:

  • Accept and fulfil your order
  • Process payment
  • Deliver products
  • Manage returns and refunds
  • Provide customer support connected with your purchase

Legitimate Interests

We may process information where reasonably necessary for our legitimate business interests, including:

  • Operating and improving our store
  • Preventing fraud
  • Protecting website security
  • Understanding customer behavior
  • Providing relevant product recommendations
  • Managing business records

We consider the impact of this processing on your privacy rights.

Consent

We may rely on your consent for activities such as:

  • Sending certain marketing communications
  • Using non-essential cookies
  • Processing information for personalized advertising
  • Collecting optional information

Where processing is based on consent, you may withdraw that consent at any time.

Legal Obligations

We may process information where required to comply with tax, accounting, regulatory, consumer-protection or other legal obligations.

4. How We Share Personal Information

We may share personal information with service providers and business partners that help us operate our store.

Shopify

Our store is hosted by Shopify. Shopify provides the ecommerce platform that allows us to offer products and process transactions.

Shopify may process customer and visitor information to provide its services, maintain security, improve its platform and support merchants.

Payment Providers

We may share information with payment processors, banks and digital-wallet providers to:

  • Process payments
  • Confirm transactions
  • Prevent fraud
  • Handle disputes and chargebacks
  • Issue refunds

Shipping and Fulfilment Providers

We may share your name, contact details, delivery address and order information with:

  • Shipping carriers
  • Couriers
  • Warehouses
  • Fulfilment partners
  • Customs authorities
  • Delivery-management providers

This information is shared only as necessary to fulfil and deliver your order.

Technology and Business Service Providers

We may use third parties that assist with:

  • Website hosting
  • Data storage
  • Email delivery
  • SMS messaging
  • Customer support
  • Analytics
  • Fraud prevention
  • Accounting
  • Product reviews
  • Returns management
  • Website performance
  • Cybersecurity
  • Marketing automation

These providers may process personal information on our behalf to perform contracted services.

Advertising and Analytics Partners

We may share or make information available to analytics and advertising providers, such as search engines and social media platforms.

These partners may use cookies, pixels and similar technologies to:

  • Measure website traffic
  • Understand advertising performance
  • Show relevant advertisements
  • Build or match advertising audiences
  • Limit repeated advertisements

Depending on applicable law, certain advertising disclosures may be considered “sharing,” “selling” or use for targeted advertising, even when no money is exchanged.

Where required, we provide tools allowing you to opt out of these activities.

Business Transfers

If Vastora Bridal is involved in a merger, acquisition, financing, restructuring, sale of assets or similar business transaction, personal information may be transferred as part of that transaction.

Legal Disclosures

We may disclose information when reasonably necessary to:

  • Comply with a law, court order or legal process
  • Respond to authorized government requests
  • Detect or prevent fraud
  • Enforce our agreements and policies
  • Protect our rights, customers, staff or the public
  • Investigate suspected unlawful conduct

We do not sell personal information for money.

5. Cookies and Similar Technologies

Our website uses cookies, pixels, tags and similar technologies.

Cookies are small files placed on your device when you visit a website.

Types of Cookies We May Use

Essential Cookies

These cookies are required for the website to function properly. They may support:

  • Shopping-cart functionality
  • Checkout processing
  • Account login
  • Website security
  • Fraud prevention
  • Language and regional settings

Because these cookies are necessary, they cannot always be disabled through our consent tool.

Analytics Cookies

These cookies help us understand:

  • How visitors use the website
  • Which pages are viewed
  • How customers move through the store
  • Whether technical problems occur
  • How well our website performs

Functional Cookies

These cookies may remember:

  • Your preferred language
  • Your location or currency
  • Previously viewed products
  • Display and accessibility preferences

Advertising Cookies

These cookies may be used to:

  • Deliver more relevant advertisements
  • Measure advertising effectiveness
  • Track interactions with advertisements
  • Create advertising audiences
  • Limit how often you see an advertisement

Managing Cookies

You can manage cookies through:

  • Our cookie-consent banner, where available
  • Your browser settings
  • Privacy controls provided by advertising platforms
  • The “Your Privacy Choices” or similar link on our website, where applicable

Blocking certain cookies may affect website functionality, including the shopping cart, account features or checkout experience.

6. Behavioral and Targeted Advertising

We may work with third parties to display advertisements based on your browsing activity, interests or prior interactions with our store.

This may involve the use of:

  • Cookies
  • Tracking pixels
  • Hashed contact information
  • Device identifiers
  • Purchase events
  • Product-viewing activity

You may be able to opt out through our cookie banner or customer-privacy settings.

Opting out does not necessarily prevent all advertisements. It may cause the advertisements you see to be less personalized.

7. Email and SMS Marketing

We send promotional communications only where permitted by law.

Marketing messages may include:

  • New product announcements
  • Bridal collection launches
  • Discount offers
  • Cart reminders
  • Styling inspiration
  • Store news
  • Events and promotions

You can unsubscribe from email marketing at any time by selecting the unsubscribe link in an email.

For SMS marketing, you may reply STOP or follow the instructions included in the message.

We may still send transactional communications concerning:

  • Orders
  • Payments
  • Deliveries
  • Returns
  • Account security
  • Customer-support requests

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Retention periods may depend on:

  • The length of our customer relationship
  • Whether your account remains active
  • Legal and tax-record requirements
  • Fraud-prevention needs
  • Contractual obligations
  • Pending complaints, disputes or claims

Order and transaction records may be retained for several years to satisfy accounting, tax and legal obligations.

When information is no longer required, we may delete, anonymize or securely dispose of it.

9. Data Security

We use reasonable administrative, technical and organizational safeguards to protect personal information.

These measures may include:

  • Restricted account access
  • Password and authentication controls
  • Encryption during transmission
  • Secure payment processing
  • Fraud monitoring
  • Access logging
  • Security updates
  • Service-provider assessments

However, no website, database or transmission method can be guaranteed to be completely secure.

You are responsible for keeping your account credentials confidential. Contact us immediately if you believe your account has been accessed without permission.

10. International Data Transfers

Vastora Bridal, Shopify and our service providers may process or store information in countries other than the country where you live.

Those countries may have different data-protection laws.

Where required, appropriate safeguards may be used for international transfers, such as:

  • Contractual data-protection clauses
  • Adequacy decisions
  • Vendor data-processing agreements
  • Other legally approved transfer mechanisms

11. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Request a copy of your information
  • Object to certain processing
  • Restrict certain processing
  • Withdraw consent
  • Opt out of direct marketing
  • Opt out of targeted advertising
  • Opt out of the sale or sharing of personal information
  • Request data portability
  • Appeal a decision concerning a privacy request
  • Submit a complaint to a privacy or data-protection authority

These rights may be subject to legal exceptions.

To exercise a privacy right, email hello@vastorabridal.com with the subject line Privacy Request.

Please include:

  • Your full name
  • Email address associated with your account or order
  • Order number, where applicable
  • The right you wish to exercise

We may need to verify your identity before completing the request.

We will not discriminate against you for exercising an applicable privacy right.

12. California Privacy Rights

California residents may have rights under the California Consumer Privacy Act, as amended.

These rights may include:

  • The right to know what personal information is collected
  • The right to know the sources and purposes of collection
  • The right to know the categories of third parties receiving information
  • The right to request deletion
  • The right to request correction
  • The right to opt out of sale or sharing
  • The right to limit certain uses of sensitive personal information
  • The right not to receive discriminatory treatment

Vastora Bridal does not knowingly sell personal information in exchange for money.

Certain advertising and analytics activities may be considered “sharing” under California law. Eligible users may opt out through our privacy settings or by contacting us.

Where required, we will recognize legally valid browser-based opt-out preference signals.

13. European Economic Area and United Kingdom Rights

Individuals located in the European Economic Area or United Kingdom may have rights under applicable data-protection laws, including:

  • Access
  • Correction
  • Erasure
  • Restriction
  • Objection
  • Portability
  • Withdrawal of consent
  • Complaint to a supervisory authority

You may object at any time to the use of personal information for direct marketing.

Where we rely on consent, withdrawing consent does not affect processing that occurred before withdrawal.

14. Children’s Privacy

Our website is not directed toward children.

We do not knowingly collect personal information from children under the age required by applicable law.

If you believe a child has provided personal information to us without appropriate authorization, contact us so that we can review and delete the information where required.

15. Third-Party Websites

Our website may contain links to third-party websites, applications or services.

We do not control and are not responsible for their:

  • Privacy practices
  • Security measures
  • Content
  • Terms
  • Data collection

You should review the privacy policy of any third-party website before providing personal information.

16. User-Generated Content and Reviews

Information included in public product reviews, photographs or comments may be visible to other website visitors.

Do not include sensitive personal information in public submissions.

Where you submit a photograph, review or testimonial, we may use it as described in our Terms of Service and any consent provided at the time of submission.

17. Automated Decision-Making

We and our providers may use automated systems to identify potentially fraudulent or high-risk transactions.

These systems may consider information such as:

  • IP address
  • Transaction history
  • Payment details
  • Device information
  • Shipping and billing information
  • Order behavior

An order may be held, reviewed or cancelled where fraud or unauthorized activity is suspected.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • Our business practices
  • Website features
  • Service providers
  • Legal requirements
  • Privacy technologies

The revised policy will be published on this page with an updated “Last updated” date.

Material changes may also be communicated through the website or by email where appropriate.

19. Contact Us

For questions, complaints or privacy requests, contact:

Vastora Bridal
Email: hello@vastorabridal.com
Phone: +1 (212) 555-0147
Business address: [Insert registered business address]

For privacy requests, use the subject line:

Privacy Request

We aim to respond within the period required by applicable law.